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Definite Possibilities is a digital marketing firm that provides for-profit and non-profit companies, with content marketing, digital marketing, and lead generation services for small and mid-market companies. We offer personalized support and custom development solutions to free your time and save you money.

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Marketing News

Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program about a potential privacy vulnerability it identified with Custom Audiences. The research team from Northeastern University and MPI-SWS is the same group that identified another exploit with Custom Audiences leaking user phone numbers in December. In response, Facebook
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Building an AI mindset: Time to identify and develop skill sets nowMar 23, 2018 by Andy BettsContributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged. Why marketers finally
Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you just need to get down to the fundamentals of SEO. Certain tasks that fall on the technical side can be
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None of the data is fully conclusive, and it should always be taken with a grain of salt. What it does
Twitter’s chief information security officer is reportedly leaving the company. According to The Verge, sources say Twitter’s Chief Information Security Officer, Michael Coates, announced internally about three weeks ago that he was stepping away from his role, but there was no external announcement. The security head is reportedly leaving to start his own company. It’s turning out to be a tumultuous week among top level security executives at technology companies. Also on Wednesday, Google’s head